Building A Brand In The Digital Age | Kaitlyn Barclay

Kaitlyn Barclay, co-founder of Scout Lab, on how to develop brand strategy in the digital age. 

 

What is covered:

- How to use owned, earned, and paid media as well as CRM to test and develop your positioning

- Creating a testing plan based on consumer personas

- How to make your positioning actionable

Frank Denbow